Showroom in Barcelona
What you will find in the ShowRoom in Barcelona?
After establishing its first European office, the US-based LED manufacturer Vanguard LED is taking another significant step to strengthen its presence in Europe with the launch of a state-of-the-art showroom in Barcelona. Scheduled to open on September 26, 2024, the new showroom will serve as a key addition to the subsidiary that began operations in February 2024. This strategic move underlines Vanguard’s commitment to providing hands-on experiences with its innovative products to European customers and partners.
Showcasing a Versatile Portfolio
The Barcelona showroom will display an extensive selection of Vanguard’s indoor and outdoor LED solutions, catering to diverse industry needs. Among the highlights will be products featuring ultra-fine pixel pitches as small as 0.6 millimeters, offering high-resolution display capabilities for applications that demand exceptional image quality. The showroom will emphasize Vanguard’s commitment to cutting-edge LED technology, setting a new standard in the European market.
Diverse Product Range
In addition to its ultra-fine pixel pitch displays, the showroom will feature a variety of Vanguard’s groundbreaking technologies:
- All-in-One Product Line: Integrated solutions designed for seamless installation and operation, perfect for corporate and event environments.
- Roll-Up Displays: Flexible and portable LED screens that provide innovative solutions for advertising and events.
- Chip-on-Board (COB) LEDs: Durable and efficient LED technology that enhances performance and reliability.
- New LCD Technology: Designed specifically for corporate applications and digital signage, this new offering is expected to attract significant interest from businesses.
- Infinity Control System Showcase: A dedicated area in the showroom will highlight Vanguard’s Infinity Control System, a cutting-edge solution for managing and optimizing display content across multiple platforms and environments.
Our team of Experts
The showroom will be staffed by a highly skilled team, each bringing unique expertise to ensure customers receive a comprehensive and informative experience:
- Patrick Boost, Business Development Manager: Responsible for driving growth in Iberia, France, Benelux, and MEA regions, Boost will offer insights into market-specific needs and opportunities.
- Christian Krela, Sales Director EU: With extensive experience in the AV industry, Krela will provide expert guidance on product selection and applications.
- Valentina Backhaus-Sánchez, Marketing and PR Specialist: With expertise in intercultural communication and public relations, Backhaus-Sánchez will manage the showroom’s marketing activities and engagement efforts.
- Andre Moreno, Technical Director: Moreno will lead technical demonstrations, showcasing the performance and versatility of Vanguard’s products.
- Christopher Backhaus, Managing Director: As the head of Vanguard LED Displays Europe, Backhaus will oversee operations and ensure the showroom aligns with Vanguard’s customer-centric strategy.
What makes us diferent
A Hands-On Experience
In the new showroom in Barcelona is designed to deliver an unparalleled journey for clients. This space goes beyond being a mere exhibition area; it is a carefully crafted environment where customers can immerse themselves in Vanguard’s innovative technologies, gain expert insights, and forge meaningful connections with the Vanguard´s products.
An Interactive and Immersive Experience
The showroom provides a hands-on opportunity to explore Vanguard’s cutting-edge products, from ultra-fine pixel pitch LED displays to advanced Infinity Control Systems. Clients are encouraged to interact with the displays, experiment with content management systems, and observe the seamless integration of technology in real-world scenarios.
Tailored Guidance and Expertise
Every client’s journey begins with a warm welcome from a team of seasoned experts, including sales professionals, technical directors, and marketing specialists. This team is dedicated to understanding each visitor’s unique needs and delivering customized guidance:
- Consultative Product Exploration: Sales professionals like Christian Krela, with decades of experience in the AV industry, help clients identify solutions tailored to their specific requirements.
- Technical Demonstrations: The showroom offers live demonstrations led by Technical Director Andre Moreno, showcasing the performance and versatility of Vanguard’s products in dynamic applications.
- Strategic Insights: Business Development Manager Patrick Boost provides region-specific insights, helping customers understand how Vanguard’s solutions can thrive in their markets.
This personalized attention ensures that every visit is meaningful, empowering clients with the information and tools they need to make confident decisions.
Seamless Storytelling Through Design
The showroom’s layout is meticulously designed to guide clients through Vanguard’s complete product portfolio in a seamless narrative. From roll-up displays to advanced COB LEDs, each section of the showroom tells a story of innovation and versatility. Visitors transition effortlessly from one product line to the next, gaining a holistic understanding of how Vanguard’s solutions work together to create impactful visual experiences.
Engagement Beyond Products
The Vanguard showroom experience goes beyond product demonstrations. It also offers visitors an opportunity to engage with the brand’s values and vision. The team emphasizes customer-centric principles such as expertise, integrity, responsiveness, and service, ensuring that visitors leave with a deeper connection to the Vanguard brand. Marketing expert Valentina Backhaus-Sánchez enhances this engagement by fostering clear, intercultural communication that resonates with diverse clientele.
Creating Lasting Impressions
The ultimate goal of the showroom experience is to create lasting impressions that go beyond the visit. By delivering an engaging and enriching journey, Vanguard aims to position itself not just as a product provider but as a trusted partner committed to the success of its clients. The showroom serves as a space where visitors can dream bigger, collaborate on innovative projects, and envision the possibilities of LED display solutions in their industries.
Why you should visit
The Vanguard LED Display showroom in Barcelona is more than a space to showcase technology; it’s a place where customers embark on a meaningful journey of discovery, innovation, and collaboration. Through a combination of interactive experiences, expert guidance, and thoughtful design, Vanguard ensures that every visit is a valuable step toward building long-term relationships and unlocking the full potential of LED display technology. This emphasis on the customer experience transforms the showroom into a dynamic hub where innovation meets human connection, setting a benchmark for excellence in the ProAV industry.